Android : advertise in your app other apps gives you traffic and ASO?

I have and android game im ready to republish but I wish to know if is really worth it to install ads on your game which gives an annoying user experience. My question is:

If I install an add network in my game, apart from getting paid for showing ads, this also generates traffic and ASO for my game? Or do I have to pay for campaigns no matter what?

The thing is, Im thinking my game just got out, it would be hard to expect a high number of downloads, so getting real money from showing ads for the moment is a no go. So, there is any other benefit for my game besides payments for showing ads in my app?

THANKS!